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Zero To Scale A Playbook To Build Consumer Brands In India

By: Material type: TextTextLanguage: English Publication details: India Wyzr Content Pvt. Ltd. 2025Description: 256 PaperbackISBN:
  • 9788198484680
Subject(s): DDC classification:
  • /PAU
Contents:
Entrepreneurship Startups Brand Building Consumer Behavior Marketing Management Business Strategy
Summary: Zero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Venture Center Library TEXT /PAU (Browse shelf(Opens below)) Checked out Library 10/07/2026 PBK003662

BOM7-31931 2026-05-11

Entrepreneurship
Startups
Brand Building
Consumer Behavior
Marketing Management
Business Strategy

Zero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals.

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