Zero To Scale (Record no. 7007)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01180nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788198484680 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Author Mark | /PAU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Paul, Arindam |
| 245 ## - TITLE STATEMENT | |
| Title | Zero To Scale |
| Sub-Title | A Playbook To Build Consumer Brands In India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Wyzr Content Pvt. Ltd. |
| Year of publication | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 256 |
| Binding Type | Paperback |
| 500 ## - GENERAL NOTE | |
| Bill No | BOM7-31931 |
| Bill Date | 2026-05-11 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Keywords | Entrepreneurship<br/>Startups<br/>Brand Building<br/>Consumer Behavior<br/>Marketing Management<br/>Business Strategy |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Zero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | C-02:Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Write Off Books | Lost status | Collection Type | Home library | Current library | Date of Accessioning | Vendor Name | Price | Full call number | Accession Number | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|
| TEXT | Venture Center Library | Venture Center Library | 10/06/2026 | Wyzr Content Private Limited (Amazon India) | 439.00 | /PAU | PBK003662 | Books | Library |