Zero To Scale A Playbook To Build Consumer Brands In India
Paul, Arindam
Zero To Scale A Playbook To Build Consumer Brands In India - India Wyzr Content Pvt. Ltd. 2025 - 256 Paperback
BOM7-31931
Entrepreneurship
Startups
Brand Building
Consumer Behavior
Marketing Management
Business Strategy
Zero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals.
9788198484680
C-02:Entrepreneurship
/ /PAU
Zero To Scale A Playbook To Build Consumer Brands In India - India Wyzr Content Pvt. Ltd. 2025 - 256 Paperback
BOM7-31931
Entrepreneurship
Startups
Brand Building
Consumer Behavior
Marketing Management
Business Strategy
Zero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals.
9788198484680
C-02:Entrepreneurship
/ /PAU