Zero To Scale A Playbook To Build Consumer Brands In India

By:

Paul, Arindam

Material type: Text

TextLanguage: English Publication details: India Wyzr Content Pvt. Ltd. 2025Description: 256 PaperbackISBN:

9788198484680

Subject(s):

C-02:Entrepreneurship

DDC classification:

/PAU

Contents:

Entrepreneurship Startups Brand Building Consumer Behavior Marketing Management Business Strategy

Summary: Zero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	Venture Center Library	TEXT	/PAU (Browse shelf(Opens below))	Checked out	Library	10/07/2026	PBK003662

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Previous	/N. Candid Vol 02	/NAT Personal Finance Handbook For grades 10 to 12	/NAT Iconic Trees of India 75 Natural Wonders	/PAU Zero To Scale A Playbook To Build Consumer Brands In India	/PIT Viksit Bharat India @ 2047	/ROB The Let Them Theory A Life-Changing Tool That Millions of People Can't Stop Talking About	/SAB Made in India The Story of Desh Bandhu Gupta,Lupin and Indian Pharma	Next

BOM7-31931 2026-05-11

Entrepreneurship
Startups
Brand Building
Consumer Behavior
Marketing Management
Business Strategy

Zero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals.

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