APA
Anthony Ulwick, . (2005). What Customers Want - using outcome driven innovation to create breakthrough products and services. : Tata McGraw-Hill.
Chicago
Anthony Ulwick, . 2005. What Customers Want - using outcome driven innovation to create breakthrough products and services. : Tata McGraw-Hill.
Harvard
Anthony Ulwick, . (2005). What Customers Want - using outcome driven innovation to create breakthrough products and services. : Tata McGraw-Hill.
MLA
Anthony Ulwick, . What Customers Want - using outcome driven innovation to create breakthrough products and services. : Tata McGraw-Hill. 2005.
