What Customers Want - using outcome driven innovation to create breakthrough products and services

Anthony Ulwick

What Customers Want - using outcome driven innovation to create breakthrough products and services - Tata McGraw-Hill 2005

Subjects--Topical Terms:
C-06:Marketing

What Customers Want - using outcome driven innovation to create breakthrough products and services

APA

Anthony Ulwick, . (2005). What Customers Want - using outcome driven innovation to create breakthrough products and services. : Tata McGraw-Hill.

Chicago

Anthony Ulwick, . 2005. What Customers Want - using outcome driven innovation to create breakthrough products and services. : Tata McGraw-Hill.

Harvard

Anthony Ulwick, . (2005). What Customers Want - using outcome driven innovation to create breakthrough products and services. : Tata McGraw-Hill.

MLA

Anthony Ulwick, . What Customers Want - using outcome driven innovation to create breakthrough products and services. : Tata McGraw-Hill. 2005.

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What Customers Want - using outcome driven innovation to create breakthrough products and services