TY  - BOOK
AU  - Paul, Arindam 
TI  - Zero To Scale: A Playbook To Build Consumer Brands In India
SN  - 9788198484680
PY  - 2025///
CY  - India
PB  - Wyzr Content Pvt. Ltd.
KW  - C-02:Entrepreneurship
N1  - BOM7-31931; Entrepreneurship
Startups
Brand Building
Consumer Behavior
Marketing Management
Business Strategy
N2  - Zero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals
ER  -