A Playbook To Build Consumer Brands In India Paul, Arindam creator text India Wyzr Content Pvt. Ltd. 2025 monographic ENG 256 Paperback Zero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals. Entrepreneurship Startups Brand Building Consumer Behavior Marketing Management Business Strategy BOM7-31931 C-02:Entrepreneurship /PAU 9788198484680 20260610171541.0