01180nam a22001937a 4500 20260610171541.0 9788198484680 ENG /PAU Paul, Arindam Zero To Scale A Playbook To Build Consumer Brands In India India Wyzr Content Pvt. Ltd. 2025 256 Paperback BOM7-31931 2026-05-11 Entrepreneurship Startups Brand Building Consumer Behavior Marketing Management Business Strategy Zero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals. C-02:Entrepreneurship BK 7007 7007 0 0 0 0 TEXT VCL VCL 2026-06-10 Wyzr Content Private Limited (Amazon India) 439.00 1 /PAU PBK003662 2026-07-10 2026-06-10 18:15:02 2026-06-10 2026-06-10 BK Library