01129nam a22001697a 450000500170000002000180001704100080003508200090004310000190005224500640007126000400013530000190017550000270019450501020022152006100032365000260093320260610171541.0  a9788198484680  aENG  b/PAU  aPaul, Arindam   aZero To ScalebA Playbook To Build Consumer Brands In India  aIndiabWyzr Content Pvt. Ltd.c2025  a256bPaperback  aBOM7-31931b2026-05-11  aEntrepreneurship
Startups
Brand Building
Consumer Behavior
Marketing Management
Business Strategy  aZero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals.  aC-02:Entrepreneurship