TY  - BOOK
AU  - Gupta, Anupam 
TI  - The Rise of Asian Paints: Champaklal Choksey, a Doyen of the Indian Paints Industry
SN  - 9780670097982
PY  - 2024///
CY  - Gurugram, India
PB  - Penguin Business
KW  - C-02:Entrepreneurship
N1  -  Order number 171-6948788-2829937; Asian Paints
Champaklal Choksey
Indian entrepreneurship
Business leadership
Corporate history
Indian industry
Manufacturing sector
Innovation in business
N2  - The book narrates the inspiring story of how Asian Paints
 became India’s leading paint company under the visionary leadership of Champaklal Choksey and his associates. It highlights entrepreneurship, ethical business practices, management innovation, and the evolution of one of India’s most successful industrial institutions. The book also offers insights into leadership, organizational growth, and the development of Indian industry during the License Raj era
ER  -