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  <titleInfo>
    <title>The Rise of Asian Paints</title>
    <subTitle>Champaklal Choksey, a Doyen of the Indian Paints Industry</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Gupta, Anupam</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Gurugram, India</placeTerm>
    </place>
    <publisher>Penguin Business</publisher>
    <dateIssued>2024</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">ENG</languageTerm>
  </language>
  <physicalDescription>
    <extent>288 Hard Bound</extent>
  </physicalDescription>
  <abstract>The book narrates the inspiring story of how Asian Paints
 became India’s leading paint company under the visionary leadership of Champaklal Choksey and his associates. It highlights entrepreneurship, ethical business practices, management innovation, and the evolution of one of India’s most successful industrial institutions. The book also offers insights into leadership, organizational growth, and the development of Indian industry during the License Raj era.</abstract>
  <tableOfContents>Asian Paints
Champaklal Choksey
Indian entrepreneurship
Business leadership
Corporate history
Indian industry
Manufacturing sector
Innovation in business</tableOfContents>
  <note> Order number 171-6948788-2829937</note>
  <subject>
    <topic>C-02:Entrepreneurship</topic>
  </subject>
  <classification authority="ddc">/GUP</classification>
  <identifier type="isbn">9780670097982</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260507174653.0</recordChangeDate>
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