TY  - BOOK
AU  - Brooks, John
TI  - Business Adventures: Twelve Classic Tales from the World of Wall Street
SN  - 9781473612235
PY  - 2014///
CY  - US
PB  - John Murray Learning
KW  - C-14:Business Planning
N1  - Corporate successes and failures Management and leadership decisions Financial decision-making
N2  - From the Edsel’s costly failure to Xerox’s rapid rise and major corporate scandals, Business Adventures shows how defining moments shape iconic companies. Through dramatic real-life stories from Wall Street and corporate America, John Brooks reveals the human decisions, risks, and patterns that drive success and failure—proving that in business, history often repeats itself
ER  -