TY  - BOOK
AU  - Vijay Govindrajan, Chris Trimble
TI  - How Stella Saved the Farm - a tale about Making Innovation Happen
SN  - 978 0 230 76429 3
PY  - 2012///
PB  - Macmillan
KW  - C-15:Technology Commercialization and Innovation
ER  -