TY  - BOOK
AU  - Mike Meldrum & Malcolm McDonald
TI  - Marketing In A Nutshell key concepts for non-speci
SN  - 978-81-312-1576-0
PY  - 2008///
PB  - Elsevier ,a division of Reed Elsevier India Pvt Lt
KW  - C-06:Marketing
ER  -