Marketing of High Technology Products and Innovations (Record no. 5598)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00413nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978 81 317 6107 6 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Jakki Mohr, Sengupta, Slater |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing of High Technology Products and Innovations |
| 250 ## - EDITION STATEMENT | |
| Edition | 3rd Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson |
| Year of publication | 2011 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | C-06:Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Write Off Books | Lost status | Collection Type | Home library | Current library | Date of Accessioning | Vendor Name | Price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Venture Center Library | Venture Center Library | 25/10/2011 | Flipkart | 560.00 | PBK002156 | Books |