APA
John Mullins R. K., . (2009). Getting to Plan B - breaking through to a better business model. : Harvard Business Press.
Chicago
John Mullins Randy Komisar, . 2009. Getting to Plan B - breaking through to a better business model. : Harvard Business Press.
Harvard
John Mullins R. K., . (2009). Getting to Plan B - breaking through to a better business model. : Harvard Business Press.
MLA
John Mullins Randy Komisar, . Getting to Plan B - breaking through to a better business model. : Harvard Business Press. 2009.