Marketing Channels (Record no. 3839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978--81-203-3633-9 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Coughlan, Anderson, stern, El-Ansary |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Channels |
| 250 ## - EDITION STATEMENT | |
| Edition | 7th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PHI Learning Pvt. Ltd. |
| Year of publication | 2006 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | C-06:Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Write Off Books | Lost status | Collection Type | Home library | Current library | Date of Accessioning | Vendor Name | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Venture Center Library | Venture Center Library | 09/04/2009 | Popular Book house | PBK000359 | Books |