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Integrated Advertising, Promotion, and Marketing Communication (Record no. 3789)

MARC details
000 -LEADER
fixed length control field	00373nam a2200133Ia 4500
100 ## - MAIN ENTRY--AUTHOR NAME
Author Name	Kenneth Clow, Donald Baack
245 #0 - TITLE STATEMENT
Title	Integrated Advertising, Promotion, and Marketing Communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher	Pearson Education, Inc.
Year of publication	2007
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject	C-06:Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Write Off Books	Lost status	Collection Type	Home library	Current library	Date of Accessioning	Vendor Name	Accession Number	Koha item type
			Venture Center Library	Venture Center Library	02/04/2009	Technical Book Services	PBK000307	Books

Venture Center Library