The Indian consumer One Billion Myths One Billion (Record no. 3619)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-470-82230-2 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Alam Srinivas |
| 245 #4 - TITLE STATEMENT | |
| Title | The Indian consumer One Billion Myths One Billion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | John Wiley & Sons (Asia) Pte. Ltd. |
| Year of publication | 2008 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | C-06:Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Write Off Books | Lost status | Collection Type | Home library | Current library | Date of Accessioning | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Venture Center Library | Venture Center Library | 22/08/2008 | PBK000137 | Books |