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Brand New - how entrepreneurs earned consu,ers trust from Wedgwood to Dell

Nancy Koehn

Brand New - how entrepreneurs earned consu,ers trust from Wedgwood to Dell - Harvard Business School 1995

ISBN: 978-1-57851-221-8

Subjects--Topical Terms:
C-02:Entrepreneurship

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Brand New - how entrepreneurs earned consu,ers trust from Wedgwood to Dell